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Apple – Returning Vision

A good effort but too early. Some users are starting to return the Apple Vision Pro in a sign that while Apple has clearly demonstrated how The Metaverse should be...

CES 2024 – Dark Horses of Vegas

There was very wow this year as I had already seen almost every product that was on display but critically, these products were closer to market than they were last...

The Metaverse – Volatile times

Weak markets don’t matter that much. Life is not great in The Metaverse at the moment as shipments are expected to almost halve in 2024 but in the grand scheme...

Apple – Slow roller

Apple makes lemons from lemonade. The master of marketing will be at work drumming up excitement via increased scarcity for a product that has no long-term future in this iteration...

Apple – Digital Life Insurance

Apple plants its flag in The Metaverse. Apple has announced its play for The Metaverse but by going at least 3 years early, it has been forced to make some...

Apple WWDC – One missing thing

The generative AI elephant is likely to be ignored. All of the attention will be on Apple this week where it is almost certain to make a play for the...

The Metaverse – Party crasher

Meta will get more out of WWDC than Apple. Meta has crashed Apple’s party with the launch of the Meta Quest 3 which is almost certain to outsell Apple’s unit...

Technology Newsround – Zoom, Cars & AR

Zoom – Hybrid work. Zoom reported good results as pandemic customers are sticking with the service which allowed the company to raise its estimates resulting in a valuation that is...

Apple & the Metaverse – Mixed signals

Will he or won’t he? Tim Cook’s change of tone combined with endless leaks suggest that a Metaverse device is imminent however it still makes no sense to launch now...

Microsoft – single vision.

The end for HoloLens? Part of Microsoft’s 5% workforce reduction includes “changes to our hardware portfolio” which probably does not mean Xbox or Surface meaning that it is almost certainly...