Microsoft – Hope springs external

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Microsoft’s new CEO must be an outsider.

  • I do not envy John Thompson.
  • The fate of one of the worlds great companies rests on his shoulders and being on the inside makes it much harder to see the wood for the trees.
  • The biggest choice to make is whether to pick and insider or an outsider to lead the company when Ballmer retires.
  • There are some truly exceptional people at Microsoft but this is not about ability.
  • I believe that the future of this company rests on the character, charisma and sheer willpower of its next leader.
  • Microsoft has become a collection of separate businesses that exist in glorious isolation.
  • They don’t talk. They don’t collaborate. They don’t share.
  • They are almost totally independent from each other and, worst of all, they are proud of it.
  • Historically, this has worked very well but now things have to change.
  • If they do not, then Microsoft will continue to lose its grip on the PC market and revenues will begin a long, irreversible decline.
  • Digital Life is a classic example. Microsoft has a fantastic collection of assets that together make up a comprehensive offering of services within which a user can live his Digital Life.
  • For this offering to have the cohesion and appeal of Google, these services must be but together with a single sign on with a shared database of user data.
  • Unfortunately at the moment all of these services are buried inside one of the ivory towers and the services are suffering from it.
  • The strategy announced over the summer was exactly what I wanted to hear but it takes more than a bit of PR to get a leopard to change its spots.
  • The ivory towers must be brought crashing down and the company rebuilt from the ground up.
  • This is a task that I believe can only be achieved by an outsider, as someone who has been an employee will be too much a part of the system as it is today.
  • Sony, has been struggling with similar issues and it took the very real possibility of ceasing to exist as a consumer electronics company to shake it from its slumbers.
  • Having executives responsible for both a vertical and a horizontal part of the business is showing some progress but there is still a very long way to go.
  • Microsoft will never feel this kind of pressure and it faces a much longer, slower decline if things do not change.
  •  Change is difficult but not impossible. Never forget that Apple teetered on the edge of bankruptcy before returning as one of the most influential companies on the planet.
  • What is needed is the character, charisma and willpower of a truly great leader to turn this company around and this must come from outside.
  • I am confident that this can be achieved with the right person in charge but John Thompson and his crew have to find that person.
  • At 11.3x 2014 PER, Microsoft is very undemanding and the stock is pricing in no real change to the current status quo.
  • This is why I see opportunity in the stock but there is likely to be a little while to wait for a catalyst as the PC market is still steadily declining.
  • Yahoo! and Microsoft remain my two favourite stocks to look at when choosing where to invest in the ecosystem theme.

RICHARD WINDSOR

Richard is founder, owner of research company, Radio Free Mobile. He has 16 years of experience working in sell side equity research. During his 11 year tenure at Nomura Securities, he focused on the equity coverage of the Global Technology sector.

Blog Comments

>”Microsoft has become a collection of separate businesses that exist in glorious isolation. They don’t talk. They don’t collaborate. They don’t share.”
On the other hand, there are rumors of products that got killed or starved off resources, because one of the big divisions deemed it a competitor. It may be better for MS for some divisions not to talk to each other.

I am not sure how MS is going to handle the inherent conflict between devices and services. One would rather keep services to only the devices that MS makes money off and the other division would rather maximize its reach by supporting every sizable platform. In a world where MS is not the supplier of the dominant ecosystem, this conflict will be tough to solve. It seems to be already holding back a touch optimized Office suite, creating an opening for new entrants. The best solution might be for a division to ignore the others unless a collaborative project would benefit both sides simultaneously at launch, instead of “help me become the dominant ecosystem again, so that your services can start reaching most of the prospective customers”.

Yes, I can believe those rumours. Total insanity. The thought should be “One Microsoft”. Anything else and the gentle decline into oblivion is inevitable.

I am not sure either. In the PC this is not a problem as the OEMs have nowhere else to go. I phones MSFT owns 90%+ of the market for its devices so again one can see how this is less of a problem than it might appear.

The other way to do it is to move more to the cloud. Then the service works on any platform and there is not much that the maker of the device of the platform the device runs can do about it!.