PCs – Two tides

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RFM continues to see the growth in the PC market in 2014E.

  • Intel increased its Q2 guidance as end-of –life XP machines are being upgraded much more quickly than expected.
  • Q2E revenues will now be $13.4bn-$14.0bn up from previous guidance of $12.5bn-$13.5bn. This represents a mid-point increase of 5.3% and is nicely ahead of consensus at $13.0bn.
  • Intel also lifted is FY14E revenue expectations from “approximately flat” to “some growth”,
  • This is good news as it implies that Intel sees the strength of Q214E continuing for the balance of 2014E.
  • Intel is attributing the sudden strengthening of demand to an increase in corporate PC shipments in response to Microsoft’s ending of support for Windows XP.
  • Microsoft is no longer issuing security patches for Windows XP which, combined with a recent surge in cyber-attacks and successful hacks, has made companies expedite the upgrade.
  • Upgrading a PC to Windows 7 or Windows 8 from XP will require a new machine in most instances and Intel’s strength is likely to be echoed by the rest of the PC supply chain.
  • XP represents one rising tide but I continue to believe that tablet PCs will also drive the market in H2 2014. (see here).
  • Computex saw the launch of very powerful PCs with no fans and all the workings crammed into a 7.2mm thick tablet.
  • These devices are not going to be cheap but it is clear that they are aimed at replacing laptops not iPads or Galaxy Tabs.
  • I expect to see more of these devices in the market in H2 2014E at prices low enough to kick start the beginnings of a laptop replacement cycle.
  • This is the second tide which I expect to lift the PC market out of its slump and allow it to show some growth in 2014E.
  • (RFM classifies Windows 8 tablets as PCs because they compete with laptops not content consumption driven devices like the iPad and Galaxy tabs).
  • Consequently, I expect a round of upgrades for Intel and the PC supply chain which I am looking to be repeated towards the end of the year as hybrid tablet PC sales kick in.
  • The rising PC tide floats all boats and this adds momentum to RFM’s positive stance on Microsoft.
  • Intel, Microsoft, HPQ, Lenovo, Asustek and even HPQ will benefit from this trend.
  • I would look to Microsoft, Intel and Asustek as the best way to gain exposure to a better than expected performance from the PC market in 2014E. 

RICHARD WINDSOR

Richard is founder, owner of research company, Radio Free Mobile. He has 16 years of experience working in sell side equity research. During his 11 year tenure at Nomura Securities, he focused on the equity coverage of the Global Technology sector.

Blog Comments

Sam Jebeli-Javan

Why would apple not benefit?

1 because it does not make hybrid devices that will drive the market
2 Because it does not supply Windows it wont benefit from a corporate upgrade.