Google vs. Amazon – Battle of the Home pt II.

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Alexa still ahead despite very poor performance.

  • New data suggests that Google Assistant is even more superior to Amazon Alexa than RFM’s tests have suggested, but still Google remains at risk of suffering a Betamax-like defeat (see here).
  • The digital agency, 360i has written a piece of proprietary software aimed at scientifically testing how good digital assistants are at answering queries (see here).
  • This software asks 3,000 questions and then assesses the answers given.
  • It is here that I suspect some human intervention is needed as both Google Assistant and Amazon Alexa often give answers that I think software will have difficulty in assessing.
  • This is why I suspect the results are being considered as very preliminary and that some human parsing of the answers is needed.
  • While, there is no hard data available yet, 360i has said that the initial indication is that for any question, Google is six times more likely to come up with the right answer compared to Amazon Alexa.
  • This contrast is so stark, that I suspect that Google will still beat Alexa hands down once the real data has been scrutinised and published.
  • This reflects RFM’s own much less scientific tests where every person asked to live with Amazon and Google side by side for four days expressed a strong preference for Google Assistant.
  • The one exception was a small child who was much more interested in endlessly turning the lights on and off rather than improving his general knowledge.
  • It is here that we find Google Home’s great failing as Google Home does not support the smart light system tested, as it is only available with Amazon Alexa.
  • This problem is reflected right the way through the entire smart home ecosystem where every smart device one can think of works with Amazon Alexa but only a small proportion work with Google Assistant.
  • Amazon has been extremely welcoming to third party developers giving a lot of support as well as meaningful discounts for running their services on AWS.
  • The same cannot be said of Google as almost every developer I have spoken to has not been complimentary when describing the experience of trying to develop for Google Home.
  • I find this to be a big surprise because Google’s Android developer program has been huge and thriving for years.
  • This is why Google suffered such a resounding defeat at CES in January where Amazon Echo was everywhere and Google Home was barely seen or talked about.
  • Google’s strategy to fix this issue is to focus developers on the assistant rather than the device.
  • This has two advantages:
    • First It ensures that any device with Google Assistant in it can control any product written to the one API.
    • Second and most importantly, developing for the Google Assistant is part of the highly successful Android developer program rather than the poor effort made by Google’s hardware division to date.
  • I still think that smart home is Google’s to lose but Amazon Alexa is still orders of magnitude greater when it comes to the number of home devices in the hands of users.
  • The home speaker is a much more convenient device with which to control the home as there is no requirement to remove the device from a pocket or unlock it.
  • Furthermore, I don’t think that users have yet really understood that the functionality on the phone is exactly the same as it is on the home speaker or anything else meaning that Amazon still has the volume advantage in the mind of the developer.
  • I still think that Google has the advantage as it has by far the better product but developers start really making their products work with the assistant soon, then the game will quickly be lost.
  • Google’s outlook for 2017 remains pretty good but the shares still look fairly priced leaving me preferring Microsoft, Tencent and Baidu.

Microsoft & Facebook – BFF

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I see Microsoft and Facebook creeping quietly together. 

  • I continue to think that Facebook and Microsoft make very good partners and I see them doing more and more together over the long-term.
  • In addition to building an undersea cable together (see here), Facebook and Microsoft have a long history of collaboration and when I look at their assets and the directions they are taking, it continues to be an excellent fit.
  • The latest place where they have appeared together is Section F which is a huge start-up campus in Paris with space for 1,000 start-ups.
  • Both companies are involved with Microsoft lending support to build is AI program and Facebook also being a major launch partner.
  • Facebook and Microsoft have often worked well together in the past and I can see this collaboration deepening going forward.
  • This is because Microsoft and Facebook are now going in very different directions meaning that there is almost nowhere where they directly compete with one another.
  • Facebook has the intention to become by far the biggest consumer ecosystem of them all while Microsoft appears to be edging away from the consumer and is increasingly dominating the enterprise.
  • If I look at their respective Digital Life pies there is also a good fit as Facebook is very strong in Social Networking and Instant Messaging while Microsoft has good assets in Gaming, Search and Browsing.
  • Consequently, I think that should Microsoft decide to bite the bullet on consumer, Facebook would represent a natural place for many of those assets to find a home.
  • While Microsoft is not the best in AI, it is far better than Facebook, and sharing that expertise would move Facebook meaningfully forward.
  • This could also benefit Microsoft as it really is only able to generate data using Bing but if it had access to some of the data being generated by Facebook, this could help it to both improve the diversity of algorithms it creates as well as the speed of development.
  • Even in Gaming where Facebook is already present with Oculus, the fit as good and it has already been announced that the VR headset will be able to be powered by the Xbox.
  • I don’t think that Facebook and Microsoft will merge but there are many areas in which collaboration is mutually beneficial and there is a remote possibility that Facebook will buy some of Microsoft’s consumer assets.
  • In the short-term I prefer Microsoft as its increasing strength in enterprise still gives plenty of support to its current valuation.
  • However, over the long term, I suspect that Facebook’s growth into new Digital Life segments will provide greater upside potential once it has overcome the short-term slowdown in growth (see here).


Etsy – Red flags.

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Etsy serves as a warning to Uber.

  • The struggles of e-commerce player Etsy is yet another sign how important it is for a network business to have either 60% share or be double the size of its next competitor.
  • This should serve as a warning to Uber.
  • Etsy is an e-commerce market place (like Alibaba) that specialises in the selling arts and crafts products made by small artisan producers.
  • It is a 3P e-commerce provider in that it simply serves as a market place rather than Amazon which mostly runs its own inventory and makes a retail margin.
  • To make money, Etsy charges sellers to be on its platform and also sells them services to make the process of selling their products simple and easy.
  • Etsy is often described as “the handcrafter’s” and it is here where its real problem lies.
  • In October 2015, Amazon launched Handmade at Amazon and in doing so became a direct and brutal competitor of Etsy.
  • Although Etsy remains the leader in the small niche of handmade artisan goods, it simply has no chance of competing against Amazon.
  • Amazon can use its scale to put real pressure on pricing at Etsy and this has been felt with a real downturn in Etsy’s financial performance.
  • Etsy has reacted by cutting 21% of its workforce and focusing on areas where it thinks that it can compete.
  • These include improved search functionality as well as smoothing the buying process to ensure the highest possible conversion rate.
  • However, cuts are being made across the board including both R&D and Marketing implying that Etsy has had to make some hard choices.
  • The essential problem is that many users who buy handcrafts also buy products on Amazon, meaning that its easier for them just to stay where they are rather than go somewhere else.
  • This means that Amazon can continue to turn the screws on Etsy and Etsy merchants are likely to have ro migrate to Amazon as this is where they will find most buyers.
  • Etsy has failed to maintain its place as the go to place to buy and sell handmade artisan products as it has been unable to keep Amazon out of its niche despite having been there for many years.
  • The result is likely to be that the current cuts will have a negative impact on revenues, necessitating further cuts and so on.
  • Hence, I think that Etsy will be unable to survive in its own and is likely to end up being forced to sell itself at a valuation far less than the market is pricing in today.
  • Network based businesses are an all or nothing market where if one is a niche player, one must defend that niche at all costs.
  • As long as one remains the go to place to transact with more than 60% share or double the nearest competitor, a good return will be earned.
  • However, the minute that is hallowed status is broken, with a much larger player getting some traction in that niche, then I think the game is over.
  • This should serve as a red flag to Uber.
  • Uber is vulnerable right now as the current turmoil has allowed Lyft to make up some ground in its home market of USA.
  • Uber cannot afford to let Lyft get to close to half its size otherwise it will be at risk of losing that “go to” status signalling a bloodbath in its home market.
  • Uber still has time to act, but for Etsy, I think the game is over.
  • While there may be bargains to be had on its site, the share price is certainly not one of them.

Snap Inc. – Snap in the box.

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Facebook keeps Snap Inc. in its box.

  • Despite launching in August 2016, Instagram Stories has been extremely successful in mitigating the threat from Snap Inc. as it already has 50% more users than Snapchat.
  • In a blog detailing some feature updates, Facebook has disclosed that Instagram Stories now has over 250m daily active users (DaU) all of whom have been added in the last 10 months.
  • By comparison Snap Inc reported 166m DaU at its Q1 results in May and a far more pedestrian level of user growth.
  • This is a strong indication that Facebook has been very successful in preventing its users from going outside its fledgling ecosystem of apps by replicating new services in house.
  • It is also a sign of how critical the network effect is as Facebook’s 2bn users can all be directed to the Instagram app, use the same credentials and get going with a minimum amount of fuss.
  • By contrast, Snapchat is a completely different system to which users have to be separately recruited.
  • It is this ease of transition and the fact that it is quite simple to cross promote Instagram Stories that has allowed Facebook to imitate an innovation and quickly dwarf the original creator.
  • This is extremely concerning because I suspect that Facebook has more than 90% penetration of the smartphone users that matter from a marketing perspective.
  • If this avenue in increasingly closed off to Snap Inc., then very real questions need to be asked about its medium-term growth prospects.
  • Snap’s narrow focus on Instant Messaging begs the comparison to Twitter, but I do not think that this comparison goes far enough.
  • Twitter is stuck in a niche that it has fully monetised and its attempts to branch out into video are faltering (see here).
  • This means that its outlook for growth remains very bleak.
  • However, in the Digital Life Pie segment of microblogging and related messaging, where Twitter is present it is dominant with no opposition.
  • This means that once it stops spending money in trying to grow, it should make good, but static returns from monetising that niche.
  • Snap Inc on the other hand still has some growth ahead of it but Facebook is doing a very good job of keeping it out of its core user base.
  • I still think that the company could conceivably generate revenues of $800m in 2017E and $1.2bn in 2018E as it is quite far from fully monetising the users and traffic that it already has.
  • However, this is not enough to justify the current valuation.
  • Assuming that all goes well for the next 18 months, I can still be comfortable with a valuation of $14.4bn (see here).
  • While the current valuation is now closer to this figure than it was a few months ago, at $17 a share Snap Inc is still 13% above what I would consider to be fair value.
  • Consequently, I still see no reason to get involved especially as Facebook is showing every sign of very successfully keeping Snap in its box.
  • Twitter, for all of its faults, still has better prospects.

Digital Car – Sitting ducks pt. II

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The best automotive infotainment unit is the one in my pocket

  • A car maker with a future is a car maker that realises how vital its data is and pays the buyers of its vehicles for the right to use it.
  • This also has the added benefit of creating a relationship with the buyer of the vehicle which is something car companies have not really bothered with to date.
  • The latest survey from IHS examines the technology that consumers are and are not willing to pay for when they buy a new vehicle (see here).
  • The data shows that consumers across the world are most willing to pay for a sunroof and rear seat entertainment systems with things like telematics and in-car Wi-Fi trailing significantly.
  • The survey also revealed that consumers expect technology in vehicles to evolve as quickly as it does in mobile devices.
  • This creates an enormous problem for an industry with a 4 to 5 year design cycle where even the top end infotainment systems costing thousands of dollars are using hardware that is 5 years out of date.
  • The result is that they can be outperformed by a $150 Android device.
  • This means that the user is likely to have a better digital experience in a top of the range vehicle with a cheap smartphone rather than with the infotainment unit.
  • This strongly encourages the user to access his Digital Life with his smartphone in the vehicle rather than to use the infotainment unit.
  • This is the last thing every car maker needs.
  • Users still buy cars based on performance, form factor, safety and economy but increasingly digital services will play a part in the user’s decision of which car he buys.
  • If the infotainment unit is not being used and everything is being done on a smartphone then the digital battle will have already been lost and cars will have moved closer to being commodities.


  • Furthermore, I think that the automotive industry has its strategy with regard to telematics completely back to front.
  • Instead of forcing users to pay for telematics, they should be giving users a discount or free services for agreeing to grant access to the data that these systems generate.
  • Using digital ecosystems as a benchmark, I think that car companies could give users meaningful discounts on the price of the vehicle and still end up with higher revenues and margins.
  • This is because the data that these vehicles generate could be very valuable to other companies who provide services based on collecting data.
  • For example, using cars as weather or traffic probes would cut down on the need to install expensive infrastructure.
  • However, to be valuable, all cars need to be generating this data and while car makers continue to charge users for this feature, penetration will remain low leaving the door open for disruptors.
  • One only has to delve very briefly into the world of start-ups to see this disruption coming.
  • For example, many start-ups are providing their automotive related digital services on smartphones and not infotainment units and there is significant development of technology that could by-pass the car companies entirely.
  • For example, a quick tour of the automotive section of a technology trade show revealed two companies that use vibration to work out exactly what is happening within the vehicle rather than use the traditional sensors.
  • One of these claimed that it could, using 10 vibration sensors on a helicopter, completely replace the 160 sensors currently being used.
  • This data could easily be relayed to a smartphone app and cut the car companies out from the only data source which remains proprietary to them.
  • I found these start-ups on the stands of the very companies which they intend to disrupt, further reinforcing my opinion that most of the automotive industry still has its head in the sand.
  • Instead automakers should be aggressively moving to obviate the reason to be bypassed by making their infotainment units and sensor data easy to use and readily available with simple APIs.
  • Currently, by far the best infotainment unit I have is the one that is in my pocket which is further enhanced because I can use it in any vehicle (including trains and planes).
  • While, this reality persists, the automotive industry remains a sitting duck for the ecosystem companies who have long understood the value of that which the car industry seems to ignore.


  • RFM would like to acknowledge John Ellis of Ellis and Associates which was the starting point for some of the views presented here (see here).


Facebook – Soft target

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Facebook chasing broadcast rather than Netflix or YouTube.

  • Facebook’s move into Media Consumption is well underway but it looks to me to be going after broadcast rather than premium or user-generated content.
  • Facebook has closed a deal for a reality TV show called Last State Standing and is close to doing a deal to shoot and air a second season of Loosely Exactly Nicole which originally aired on MTV.
  • It is also commissioning shorter shows from the likes of Vox Media and Buzzfeed.
  • This is in no way a move to compete with the high-end shows on Netflix or the user generated content on YouTube but instead looks like it is aiming at broadcast.
  • Despite the atmosphere of cord cutting, broadcast TV is still an advertising market that is worth $70bn a year and it is the younger end of this market that Facebook is targeting.
  • This looks to be somewhat experimental as Facebook is not really targeting expensive, high quality content as one of the shows it is looking at was cancelled after one season on MTV and has an IMDB rating of just 5.1.
  • These shows will air first on Facebook via a video tab called Spotlight that will be present at the side of the screen and will be funded by advertising.
  • The broadcast market represents a much softer target in my opinion as Facebook can add all sorts of interactive and social functionality on top to make the experience much more engaging than just watching TV.
  • The level of investment being made at the moment is small with a few hundred thousand dollars being spent per episode on its big shows as well as a few tens of thousands being spent for shorter segments from producers like Vox Media.
  • I see this as a sign of Facebook’s media consumption strategy reaching the point where it can be considered to be properly present in this segment of Digital Life.
  • This will bring its coverage of Digital Life to 46% up from 36% where it is today.
  • For me, this represents a 28% increase in its addressable market which should allow revenue growth to re-accelerate after the slowdown I have been long expecting this year.
  • Given that Spotlight is not yet available in the app and that Facebook is just closing the deals to produce this content now, I do not expect these shows to hit Facebook until 2018.
  • Consequently, for 2017, I see Facebook’s growth potential remaining hampered by the fact that it has already fully monetised the segments of Digital Life where it is already present.
  • The result is likely to be a much slower growth profile, which I think is something that the market has still not fully anticipated.
  • Hence, I can see disappointments coming in the Q2 17 and Q3 17 results as the market adjusts to this more sanguine short-term outlook.
  • It is at the point I would be looking to go back into Facebook as 2018 could see an uplift in financial performance driven by monetisation coming from Media Consumption.
  • This should be followed up by Facebook’s expansion into Gaming and Search which would bring its coverage up to 78% and global market leadership, pipping Tencent which is currently on 77%.
  • This is what underpins my long term positive view on Facebook, although I am expecting weakness in the short-term as it will be sometime before the new business lines can pick up the mantle of growth.
  • In the meantime, I prefer Tencent, Microsoft or Baidu.

Tencent – Feathering the nest

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Rovio could help Tencent spread its wings.

  • Rovio is almost certainly past its prime but it has an asset that could be capitalised on should the right buyer come along.
  • Tencent is not showing any real signs of being the right buyer at the moment but its ownership of Supercell makes Rovio a good strategic fit.
  • Rovio is the creator of the well-known Angry Birds franchise where its revenue from games has been revitalised by the recent good performance of the Angry Birds movie.
  • 2016 revenue / EBIT was Euro190m / Euro17.1m with a bump in games, thanks to the movie, bringing the company back into profit.
  • The revenues from the movie will be recognised over the 2017 and 2018 financial years.
  • Tencent has had some success in taking Western games and leveraging them into China as League of Legends has become a major hit in China through Tencent’s patronage.
  • I have been fairly disappointed with Tencent’s acquisition of Supercell so far as while it is now able to leverage Supercell’s hugely popular games into China, I think the real opportunity lies outside.
  • The Chinese market is starting to slow meaning that the BATmen will need to look elsewhere long-term for sources of growth.
  • Of all of the BATmen, Tencent has the greatest opportunity as the Digital Life segment in China within which it is the strongest remains unoccupied in developed markets.
  • This is kargely because the big multiplayer gaming communities Xbox Live, PlayStation Network, Valve (see here) have all failed to leverage their communities from PCs and consoles into mobile.
  • Activision Blizzard, which I think purchased King Digital exactly for this purpose, is also not doing a great job of it as active users of King mobile assets have gone into freefall.
  • This leaves the way open for Tencent to begin to build its assault on developed markets starting with the all-important segment of Gaming which it dominates at home.
  • However, it has not shown much intent to make the most of this opportunity instead concentrating on leveraging overseas games into its home market.
  • In Supercell it considers itself to be a financial investor which is why it seems to have been left pretty much to its own devices.
  • Rovio would be a good fit for Tencent alongside Supercell but I still think that the real opportunity lies in using these assets to grow its presence overseas.
  • Tencent has by far the strongest ecosystem in China with 77% coverage of the Chinese Digital Life pie which is why I think there is so much upside.
  • It makes almost all of its money from selling media and games with only a small proportion coming from monetisation of the ecosystem it has created.
  • If it was to effectively monetise its ecosystem at home and aggressively push into developed markets, it could become one of the biggest digital ecosystems globally.
  • However, there is still a long way to go in recognising this opportunity and it needs to structure its assets appropriately to take advantage of that.
  • Consequently, I don’t see Tencent seeing the benefit of this for some time to come but the good news is that there is still enough growth left at home to sustain the valuation for a while.
  • Tencent, alongside Baidu and Microsoft are my favourite ecosystems at the moment.

Airbnb – American losing streak

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Airbnb unlikely to win in China.

  • Airbnb, like Uber and Amazon before it, has fight on its hands when it comes to the Chinese market meaning that it will have to do something very different to break the current losing streak.
  • Apple is the one exception which I think is due to its brand strength with Chinese consumers and the fact that its success in China has not really come at the cost of local companies.
  • Although Airbnb dominates the global market for short-term private rentals, it is relatively small in China with around 80,000 properties available for rent.
  • By contrast, local competitor (which shares listings with has 400,000 and an additional 300,000 low cost listings.
  • The smaller local player,, boasts 200,000 covering 300 cities which combined with, dwarf Airbnb by a factor of over 5 to 1.
  • Furthermore, these local competitors are well financed having closed significant funding rounds recently with plans for more as they grow.
  • Airbnb, Amazon and Uber are all network based businesses meaning that, to make money in any one market they need to dominate it.
  • The rule of thumb that I use to judge when this can happen remains as follows:
  • To make money, a network business needs to obtain at least 60% market share or be double the size of its nearest competitor.
  • Once this has been achieved that market place will have become the go to place to buy or sell something.
  • That way, buyers will become less price sensitive on that market place and the market place can charge sellers more to transact there.
  • There are some doubts with regard to how many of the listings on the local sites are ever rented, but even if it is a small percentage, the locals are still likely to be bigger than Airbnb in China.
  • This is why I suspect that Airbnb tried to buy last year as this would have given it a critical foothold from which to grow into the dominant position that it needs to become viable in China.
  • The local players also appear to have a better feel for the demands for domestic customers while Airbnb does much better with foreigners coming into China for business or tourism.
  • Hence differences in the requirements and language between local and foreign renters will keep the local companies from turning the screws on Airbnb for the moment.
  • However, once they are established for domestic renters, I can see them quickly turning to embrace non-Chinese users and as ever, they will be brutally price competitive.
  • I think that this gives Airbnb some time to build a local presence but given the difference in vlume between domestic and foreign rentals, it is unlikely to dominate the market without competing directly with and
  • This is when the blood-letting is likely to begin and given the experience of Uber and Amazon it is not going to be pretty.
  • Given, that Airbnb appears to be already way behind in the market for domestic rentals, this looks like a fight that it will not win meaning that it will end up selling its China operation to one of the local players.
  • I doubt that Airbnb will be the one that breaks the American losing streak in China.

Facebook – Dial M pt. II

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Very little AI in the assistant that has launched.

  • Now that Facebook’s digital assistant is available in the wild, one can see how simplistic it is indicating just how far Facebook still has to go to get a real grip on making its services more intelligent.
  • Facebook M has been in beta for over 18 months and has comprised of a combination of automated responses and human interactions where the vast majority of the tasks have been carried out by humans.
  • The problem with using humans of Digital Life services is that it is very expensive to scale the service for 2bn users especially when the service will be funded by advertising.
  • This why Facebook is working as quickly as it can to develop its in house expertise and while it remains a laggard in AI, it has shown some progress.
  • For example, at its developer conference (see here), it showed some good progress on machine vision enabling its apps to recognise the world they can see through the smartphone camera.
  • It also made Facebook M available to US users and most recently in Spanish to users in Mexico and US.
  • However, what has gone live is only a small part of the grand plans that were announced in 2015 which had an always on, all knowing bot with which the user could do almost anything.
  • Instead, Facebook M is limited to suggestions referred to as “M suggestions” which are contextually sensitive pop ups that appear in messenger when the user types messages.
  • For example, hello (or hola) results in the suggestion of emoticons that are waving or “tomorrow” can result in the suggestion of a link to the calendar to create an appointment.
  • The available functions are very limited leading to believe that each function has been manually programmed using statistical analysis meaning that there is virtually no AI in the service that has launched.
  • Although, the service is extremely limited at present, Facebook has created a placeholder ready to be upgraded when its ready, as well the possibility to generate some data that should help improve what is already there.
  • Most of the AI that I can see in Facebook is in machine vision where Facebook demonstrated some progress at F8 (see here).
  • However, outside of mixed reality, the immediate applications for this in Facebook’s ecosystem remain quite limited.
  • This reinforces my opinion that Facebook is way behind when it comes to AI and that the biggest challenge it faces is to bring its AI into line with that of its main rivals.
  • The problem is that its rivals are starting to use AI to improve the depth, richness and utility of their services potentially leaving Facebook behind.
  • To keep up, Facebook currently throws humans at its AI related problems (eg fake news and objectionable content) which is clearly not scalable.
  • Unless the AI problem is fixed, Facebook will have to employ more and more humans leaving its EBIT margins, valuation and competitiveness at risk.
  • Facebook has some time to address this problem as its newer Digital Life services of Gaming and Media Consumption have scope to keep revenue growth going in the medium term (see here).
  • This is why I like Facebook’s investment potential but I am waiting for the short-term fall in revenue growth (see here) to be priced in before pulling the trigger.

E3 2017 – Glaring omission

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Very little interest in mobile gaming at E3.

  • E3 is the biggest trade show for the computer games industry but it still seems to be ignoring one of its most important segments: gaming on mobile devices.
  • Mobile gaming is radically different from gaming on PCs and consoles in three ways:
    • First: PC and console games are much more expensive and more complex.
    • Second: They require high-end PCs or dedicated hardware to run optimally compared to mobile games which run well on most smartphones.
    • Third: They are played for long periods of time whereas mobile games are played for a series of short periods.
  • This means that the software and hardware required to address this segment is completely different but that does not mean that there is no opportunity for the PC and console players in mobile.
  • This is because, I think that the hundreds of millions of users who play PC and console games also play games on their mobile phones.
  • These are different games, played in a different way with a different monetisation system but because the players are the same I see no reason why the big game communities should not be leveraged into mobile.
  • Sony, Microsoft and Valve have all spectacularly failed to leverage the multiplayer communities that they have on PCs and consoles onto mobile phones.
  • I believe that this is why the Digital Life segment of Gaming in mobile remains almost completely unoccupied.
  • This is very different to China where mobile gaming is dominated by Tencent with NetEase coming a distant second.
  • Hence, because Gaming is the single largest segment of Digital Life (30%), I think there is a big opportunity being left on the table.
  • This is the rationale for why I think Microsoft should be prepared to sell Xbox if the right offer comes along.
  • Someone with the ability to do with Xbox what Microsoft cannot should be willing to pay more for the asset than it is worth to Microsoft.
  • It is under these circumstances that I have advocated for its sale as it would generate more value for shareholders than remaining inside Microsoft (see here).
  • The same could be said for PlayStation but because it is such an important part of Sony, I seriously doubt that it would sell under any circumstances.
  • I can’t say the same for Microsoft which is continuing to do very well in dominating the Digital Work ecosystem but is letting its consumer ecosystem fade away.
  • Activision Blizzard looked to be making move on mobile gaming with its acquisition of King Digital but unfortunately, the mobile user numbers for King Digital have fallen by around 35% since the acquisition.
  • Hence, I think that this segment remains wide open creating a big opportunity for someone who has the skill and determination to do in mobile what Microsoft and Sony clearly do not.