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iPhone

Apple AI – From Zero

Almost anything will be an improvement. The scene is set for WWDC to be the launchpad for Apple’s ambitions in AI and given its history in this area, almost anything...

USA vs. Apple – Legal Eagle.

There is a case to answer but it will be hard to prove. There is little doubt in my mind that over the years Apple has engaged in some questionable...

Apple Automotive – A Titanic End

Infotainment is now the only option. Apple has finally admitted what has been obvious for many years and closed down its efforts to build a vehicle, refocusing the resources on...

Apple AI – Back of the pack

There is a little activity behind the curtain. It would be foolish to think that Apple is not trying to do something about AI but I suspect that it has...

Tech Newsround – Day of nonsense

Google vs Epic – Roll of the dice Google’s loss to Epic when Apple won for pretty much the same issue makes very little sense and is a demonstration of...

Qualcomm vs. Apple – Black Magic pt. II

Apple fails to graduate from Hogwarts. It looks like Apple is giving up on its attempts to design an in-house 5G modem which is a big benefit to Qualcomm not...

Apple FQ4 23 – More of same

Incremental improvements and growth.  Apple reported reasonable results but concerns around its business in China and an accounting abnormality took their toll on the share price which fell by 3.6%...

Apple, Google & Microsoft – Always searching.

No solution to Google Search. Court documents confirm that while Apple would love to become self-sufficient in a number of core technologies, there are a number of areas where it...

Apple – Nothing burger

A gesture, some silicon and a bit of camera. When the most exciting new feature is a gesture for the Apple Watch, it is clear that the new iPhone offers...

Apple – Silent takeover

Apple is slowly consuming more of the economy. Ahead of WWDC Apple has released a report it had commissioned to examine the app economy on iOS revealing that while traditional...