Browsing Category

iPhone

Apple FQ2 26 – Slow but steady

Apple struggles to justify its multiple. 

Apple – Master of UX

Apple gets the fold right.

Apple WWDC 26 – Second time lucky?

Sniping from the back of the pack.

Apple FQ2 26 – Mini Cycle.

Silly gimmicks still sell phones.

Apple – At the Crossroads

The new cook is confirmed.

Apple FQ1 26 – The Gimmick Dividend  

Pointless gimmicks are still a crowd pleaser

Apple – MasterChef

Looking for a new cook

AI Laggards Q3 25 – Bounce but no Recovery

Still not much AI going on. Amazon Q3 25 – Still behind. Apple FQ4 25 – Short-term bounce

Apple Event – Pleasant Surprise

Apple surprised me somewhat.

Apple AI – Desperate Times.

Acquisition remains the most likely outcome.