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Apple FQ2 26 – Slow but steady

Apple struggles to justify its multiple. 

Apple – Master of UX

Apple gets the fold right.

Qualcomm FQ1 26 & Google Q4 25– All In!

Qualcomm FQ1 26 – A situation that both Qualcomm and MediaTek would like to forget. Google Q4 25 – All its chips on AI

Apple FQ1 26 – The Gimmick Dividend  

Pointless gimmicks are still a crowd pleaser

Apple Event – Pleasant Surprise

Apple surprised me somewhat.

Samsung & Google – Engineering Disease pt. V

Samsung is still not quite cured. Samsung’s deal with Perplexity will see Samsung’s in-house products become better, but I am not sure how much anyone will notice given that users...

OpenAI – A Consultant’s Dream

The most expensive consultant in history. OpenAI will acquire Jony Ive’s hardware start-up at an eye-watering valuation, but it has filed to acquire the man himself full-time, making him the...

iPhone 16e – Pugilistic Intent

New modem needs to succeed to re-open hostilities. Apple has finally launched a phone that uses its own in-house 5G modem, but the real test of success will be whether...

Qualcomm – Confident Outing

Low-balled numbers still give good growth. Qualcomm used its 2024 investor day to focus on the areas outside of smartphones where the diversification strategy that was laid out in 2021...

Apple – Bottom of the Barrel.

Apple looks like it has run out of ideas. It looks like growth is becoming a real problem at Apple as it is considering entering segments where its competitors have...