Apple Automotive – Tinker, tailor, soldier, car? pt. V.
A vehicle still makes no sense at all. Apple is reportedly delaying the launch of its vehicle until 2026 and autonomy until later but I...
Apple Automotive – Tinker, tailor, soldier, car? Pt IV
Nonsensical notion takes another hit. The defection of Apple’s car chief, Doug Field, is being seen as a huge blow for Apple’s ambitions to make...
Apple Automotive – Tinker, tailor, soldier, car? pt. III.
An automobile could be a sell signal. It has been a very long time since Apple has made a serious mistake but the commercial launch...
Apple Automotive – Tinker, tailor, soldier, car? pt. II.
There is only one way this works. Speculation has reached fever pitch with Hyundai admitting it has been in talks with Apple with regard to...
Apple Automotive – Tinker, tailor, soldier, car?
18 months on and making a vehicle still makes no sense. Making a vehicle in 2024 makes as little sense as it did in 2016...
Apple Automotive – Final shoe
A Titan falls. It looks like the final shoe is being dropped on Apple’s automotive aspirations as 190 Project Titan members are being let go...
Automotive Ecosystems – Play Suspended
Mercedes bails on Apple CarPlay 2.0. Mercedes Benz has confirmed that it has no plans to support the next generation of CarPlay as it has...
Apple – Buzzword Magic
I am not sure anyone knows what an AI laptop is. Such is the magic of AI that it can add over $100bn to...
Apple CarPlay – Small stones
Small stones can set off an avalanche. The latest upgrade for Apple CarPlay may seem to be small, but I suspect that it is merely...
Apple Automotive – A Titanic End