Apple Pay – Kickstarter
Apple Pay might just kick start the opportunity for everyone. The size and brand power of Apple has enabled all...
ST Ericsson – No Life in the Old Cat
ST Ericsson is being quietly put to sleep after further failures. Ericsson is following Broadcom and Renesas into the void...
Sony – Still in play
Sony is still in a better position than many. Sony has reduced its FY2015E net profit forecast by JPY180bn ($1.66bn)...
Microsoft – Glaring Obsolescence
Microsoft is still missing the opportunity created by laptop obsolescence. The Surface Pro 3 is far more than a laptop...
Google – One Purpose
Android One’s sole purpose is to push Google’s ecosystem into the lower tiers. Google has announced a new reference design...
Apple – Favourable Omens
Signs point to scale making up for any gross margin weakness. Apple has entered a new product category and is...
Google – Method in the madness
iOS still makes more money for Google than Android does. Android may dominate the statistics when it comes to unit...
Micromax – Bollywood beckons
The home market is ripe for taking if Micromax is quick. Micromax is the latest of the new generation of...
Apple – Dazzling Banalities
Great eye candy hides the missing spark of genius needed. Apple launched its first product in the wearables space along...






Microsoft – Building blocks