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Magic Leap – The greatest showman.

Rony shows his true talent. Magic Leap appears to have raised another $350m giving it a lifeline for a few quarters demonstrating that while Rony Abovitz may have difficulty in...

Magic Leap & Seagate – Open and closed.

Seagate fares well while Magic Leap all but closes.  Magic Leap – Shattered dreams Magic Leap has all but shut up shop and given that its IP has already been...

Magic Leap – Mythical numbers

Magic Leap will be very lucky to sell for $1bn. Magic Leap is exploring its strategic alternatives which in English means that it has run out of money and is...

CES Day 4 – Floor stories pt. II.

VR, AR & XR There is a big reduction in the number of offerings present at the show this year. Many commentators are of the opinion that HTC is not...

Magic Leap – Expectations management.

Reality hits the dream seller. As I expected, it turns out that augmented reality (AR) for the consumer is light years away from where it needs to be meaning that...

Virtual Reality – Stalled at the start.

Microsoft and Sony go in different directions. Microsoft will not be pushing VR in its next-generation console in contrast to Sony which is likely to build on the relative success...

Apple – No spectacle.

Deadlines can easily be pushed out. To get augmented reality to the point at which Apple can ship a product that it is ready for its discerning user base may...

RFM 2019 – Top 5 at CES.

2019 demands delivery not more hype. Automotive & infotainment CES 2019 is likely to be even more dominated by automotive than it was last year and, in that vein, the...

Apple – Silly season.

Not everyone at Tesla does cars. Apple is recruiting people from Tesla again which I think has nothing to do with cars and everything to do with augmented reality. Commentators...

Augmented Reality – Crunch time.

The shake-out begins. Osterhout Design Group (ODG) looks to be in the process of being wound up in what I suspect is going to be a procession of small companies...