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Devices

Sony – Still in play

          Sony is still in a better position than many. Sony has reduced its FY2015E net profit forecast by JPY180bn ($1.66bn) due to the write down...

Microsoft – Glaring Obsolescence

          Microsoft is still missing the opportunity created by laptop obsolescence. The Surface Pro 3 is far more than a laptop replacement but so far Microsoft...

Google – One Purpose

          Android One’s sole purpose is to push Google’s ecosystem into the lower tiers. Google has announced a new reference design for low cost Android called...

Apple – Favourable Omens

          Signs point to scale making up for any gross margin weakness. Apple has entered a new product category and is attempting to kick-start wireless payments...

Micromax – Bollywood beckons

          The home market is ripe for taking if Micromax is quick. Micromax is the latest of the new generation of handset makers from Asia that...

Apple – Dazzling Banalities

          Great eye candy hides the missing spark of genius needed. Apple launched its first product in the wearables space along with new iPhones that were...

Amazon – Fire damage.

          The damage to the Fire phone has already been done. Amazon has cut a massive $200 off the price of its Fire phone with the...

Firefox India – Double edged sword.

          Unconformity to the design ensures losses. Mozilla has announced that Intex, the Indian handset maker, has launched a Firefox powered device called Cloud FX Phone...

Project Ara – The Holy Grail

          A great quest likely to be sunk by the 2 E’s. A modular mobile phone has been a dream of the mobile phone industry for...

HPQ Q3A – Gentle drift

          HPQ is drifting from one quarter to the next with no direction.  HPQ reported good Q3A revenues as market share was gained but weaknesses in...