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iPhone

Apple FQ1 26 – The Gimmick Dividend  

Pointless gimmicks are still a crowd pleaser

Apple – MasterChef

Looking for a new cook

AI Laggards Q3 25 – Bounce but no Recovery

Still not much AI going on. Amazon Q3 25 – Still behind. Apple FQ4 25 – Short-term bounce

Apple Event – Pleasant Surprise

Apple surprised me somewhat.

Apple AI – Desperate Times.

Acquisition remains the most likely outcome.

Apple WWDC 2026 – Mummy Moment

Apple runs home to Momma. In the absence of AI, Apple did what it does best, which was to revamp the look and feel of its user experience in the...

Qualcomm vs. Apple – Another Fight Coming

Apple is itching to restart the fight but there is a limited window. While it is clear that Qualcomm’s modems are still far better than Apple’s, Apple finally has a...

Apple and Amazon – AI Laggards

Apple FQ2 25 – AI not a problem yet, but tariffs bite. Apple reported good results, but then guided weakly as it warned of a $900m tariff impact that sent...

Apple – AI Breakdown

AI is not needed to sell iPhones yet. Apple’s run of trouble with AI is continuing as a good proportion of the much-hyped Apple Intelligence services are being delayed again...

Alibaba & Apple – Incompatible with China

Apple’s privacy server may have to go Alibaba looks like it will be the launch partner for Apple Intelligence in China but the system that Apple has created remains replete...