Meituan, Uber & Lyft – Tale of two bloodbaths.

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A clear warning sign for Lyft & Uber IPOs.

  • When I backed Meituan at its IPO as one of the more sensible listings (see here), I underestimated the lengths to which it is being forced to go to by Alibaba just to stay relevant.
  • There is a clear read-across for investors in US ride-hailing, who I think will be better off avoiding the IPOs and buying in a later date.
  • Meituan was created from the merger of Meituan and Dianping both of whom specialise in online to offline (O2O) transactions in China.
  • O2O effectively means goods and services that are fulfilled by regular, offline types of businesses where the transaction is carried out online.
  • Good examples of this are ride-hailing, food delivery, movie tickets, train tickets, doctor appointments and so on.
  • Meituan also has some history with Alibaba which was one of the company’s first backers.
  • As has happened many times in Silicon Valley, there was a disagreement over independence.
  • Alibaba wanted Meitaun to integrate with its own app and effectively become part of its own ecosystem.
  • Meituan declined and the next round was led by Tencent which put $1bn into the company but continued to allow it to operate independently.
  • Consequently, in addition to Meituan’s core business bumping up against Alibaba’s logistics business, there is bad blood between the two companies.
  • This has led to a totally unsustainable environment of discounting where it is substantially cheaper to have a meal delivered than buy it in the restaurant or even make it oneself.
  • Bloomberg spoke to users who said that they were receiving roast duck at an 80% discount to the price in the actual restaurant, 40% discount on pizza and a 60% discount on bean curd.
  • Not surprisingly, there is a constant crowd of delivery men at the gates of Beijing University as this is by far the cheapest way to eat.
  • Meituan’s shareholders are the ones feeding the students as its last set of earnings showed costs rising 144% YoY as opposed to an 89% YoY increase in revenues.
  • Gross margins are down to 22.6% from 32.0% a year earlier as the company is giving all of its operating leverage away in discounts that hit the gross margin.
  • Furthermore, with 600,000 delivery drivers on its books, the company is already at scale meaning that the business model should be maturing and making money.
  • However, just like Lyft (see here), Meituan is engaged in a bloody race to the bottom battle for market dominance with Alibaba.
  • Both companies are extremely well financed but the difference is that Alibaba has a hugely dominant and profitable e-commerce business that supports its investments whereas Meituan only has its cash balance to sustain it.
  • Furthermore, Meituan must now conduct this battle in the harsh glare of the public market which has already market its shares down by 30% from the IPO price.
  • There is a strong parallel to be drawn here with Lyft and Uber, making me even more confident that I am doing the right thing by steering well clear of both IPOs.

RICHARD WINDSOR

Richard is founder, owner of research company, Radio Free Mobile. He has 16 years of experience working in sell side equity research. During his 11 year tenure at Nomura Securities, he focused on the equity coverage of the Global Technology sector.