Tablets – Numbered Days?

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BlackBerry might be right but it is for the wrong reasons. 

  • During an interview connected during the launch of the Q10, BlackBerry CEO Torsten Heins mentioned that he saw a limited future for tablet computers.
  • He thinks that in the future the market will polarise to large screens at home or office but smaller ones when out and about.
  • His view is that this is because tablets are not a good business model.
  • For him, that’s certainly true but that is because his company has produced a poor tablet experience that costs just as much as everyone else’s.
  • It is no wonder he is losing money on tablets but that in no way means that the tablet business model as its stands today is broken.
  • Quite the contrary, Apple generates plenty of cash from tablets and looks set to continue doing so.
  • Despite this, I think he may be right but for all the wrong reasons.
  • The tablet market and to a large degree, the smartphone market, is driven by screen size.
  • A larger screen makes certain tasks much easier and in terms of content consumption, much more enjoyable.
  • This is why I believe that one can buy a tablet or a smartphone in almost any screen size from 11 inches all the way down to 2.
  • However what would happen if one could fold or roll up a 10-inch display into much more compact form factor?
  • I think that all the current form factors would suddenly look very clunky and inconvenient compared to a much smaller device where one could extract a much larger screen when needed.
  • This would allow a more portable device with no need for case that can still bestow the advantages of a larger screen.
  • This is where I see the future of foldable and bendable screens going in the very long-term (5-10+ years).
  • It will re-segment the market back to smartphones and larger computers meaning that the form factors that are now all the rage would disappear.
  • This represents a major disruption and one where I can see market dominance changing hands once again.
  • At the moment Samsung looks likes it has the edge in flexible screen technology but I suspect that LGD will catch up allowing Samsung’s competitors to compete on a level playing field.
  • It is the innovation around how one implements and uses this kind of technology that will drive the change and it is this is what I am looking for rather than just buying the owner of the technology itself.
  • This is particularly the case as typically, this kind of innovation has not been a strength of Asian based companies but there is time for things to change.

 

 

RICHARD WINDSOR

Richard is founder, owner of research company, Radio Free Mobile. He has 16 years of experience working in sell side equity research. During his 11 year tenure at Nomura Securities, he focused on the equity coverage of the Global Technology sector.