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iPhone

Apple – Middle of the road.

Mid-market makes sense for services. Behind the funky new watch features and the new, more expensive iPad Air are cheaper versions which are clearly aimed at keeping shipments going through...

Epic vs. Apple – A right Battle Royale pt III.

Epic and Apple both shoot themselves in the foot. Both Apple and Epic have done more damage to themselves than to each other as the confrontation rolls around into the...

Epic vs. Apple – A right Battle Royale pt. II

Apple is somewhat on the backfoot. Apple and Epic have both upped the ante in their fight over app store fees, but there are signs that Apple is somewhat on...

Apple WWDC 2020 – Everything Arm.

Apple brings the ecosystem closer together. Apple released one of its more interesting updates to iOS, included some concessions to developers and confirmed the widely leaked news that it is...

Apple – The tax collector.

App store revenue shares are under pressure again. The original intention of the Apple App Store was to drive loyalty to the iOS ecosystem which begs the question whether all...

Apple FQ2 2020 – The olive branch

Withdrawal of guidance unsettles the market.   Apple reported good results but withdrew its guidance offering instead an olive branch comprised of a dividend increase and share buyback. FQ2 2020...

Apple 5G – Antenna issues

mmWave antenna design is still a big issue. As I have long suspected, one of the most challenging issues for 5G is the design of the mmWave antenna which has...

Apple FQ1 20 – Big battery.

Battery life drives the earnings iPhone had a very good bounce off the lows of FQ1 19 driven by a recovery in China but a less than enthusiastic reception by...

Apple – Edge issues

Xnor.ai will not fix the fragmentation issue. Apple’s acquisition of Xnor.ai increases my concerns with regards to Apple’s approach to AI and may make it fall further behind. Apple is...

Facebook, Samsung & Apple – No woes here.

Big tech is just fine. Apple FQ4 19 – Accessories assemble Apple reported good FQ4 19 results as wearables and services offset a less than expected decline in iPhone shipments....